SISTEM INFORMASI PEMASARAN OLAHAN HASIL TAMBANG PADA PT. AMIR HAJAR KILSI REMBANG MENGGUNAKAN ALGORITMA WIGHTED DIRECTED ACYCLIC GRAPH MARKETING INFORMATION SYSTEMS MINE RESULTS IN PT. AMIR HAJAR KILSI REMBANG USING WIGHTED DIRECTED ACYCLIC GRAPH ALGORITHM

Main Article Content

Angga Debby Frayudha
Moh Sugihariyadi
M. Jati Kusuma Praja

Abstract

Limestone Processed Marketing Information System at PT Amir Hajar Kilsi in Rembang. This research aims to describe the marketing information system of limestone processed by PT Amir Hajar Kilsi, which is one of the companies that mine and process limestone located in Rembang regency, Central Java. The reason for this research is because the need for limestone increases every year. While the selection of the method of wighted directed acyclic graph is because the calculation of representation of the root concep-based metadata. Next we examine the marketing strategies that companies use with sources from books and journals related to marketing strategies. In writing this report the writer uses the method of interview, observation, and documentation. Furthermore, data analysis uses techniques according to Miles and Huberman which include data collection, reduction of rough data from the field, presentation of data obtained from various types and networks. After reviewing with relevant sources, the marketing strategies used by PT Amir Hajar Kilsi include subcontractors, direct sellers, and internet marketing. The internet marketing strategy has not been optimized in the promotion of the company, so the development of this information system is considered suitable to optimize sales promotion.

Downloads

Download data is not yet available.

Article Details

How to Cite
Angga Debby Frayudha, Moh Sugihariyadi, & M. Jati Kusuma Praja. (2020). SISTEM INFORMASI PEMASARAN OLAHAN HASIL TAMBANG PADA PT. AMIR HAJAR KILSI REMBANG MENGGUNAKAN ALGORITMA WIGHTED DIRECTED ACYCLIC GRAPH : MARKETING INFORMATION SYSTEMS MINE RESULTS IN PT. AMIR HAJAR KILSI REMBANG USING WIGHTED DIRECTED ACYCLIC GRAPH ALGORITHM . Jurnal Teknologi Dan Terapan Bisnis, 3(1), 23-34. https://doi.org/10.0301/jttb.v3i1.69
Section
Articles

References

[1]. Adikusumo, S, (2003), "Analisis Pengaruh Kualitas Hubungan Bisnis Antara Tenaga Penjualan Dan Retailer Terhadap Efektifitas Penjualan", Jurnal Sains Pemasaran Indonesia, Vol. 2, No. 3, hal. 247-264.
[2]. Atmoko, T. P. H, (2018), "Strategi Pemasaran Untuk Meningkatkan Volume Penjualan Di Cavintn Hotel Yogyakarta", Journal of Indonesia Tourism, Hospitaly and Recreation, Vol. 1, No. 2.
[3]. Aziz, M, (2010), "Batu Kapur Dan Peningkatan Nilai Tambah Serta Spesifikasi Untuk Industri", Jurnal Teknologi Mineral dan Batubara, Vol. 6, No. 3, hal 116-131.
[4]. Diniaty, Dewi. Agusrinal, (2014), "Perancangan Strategi Pemasaran Pada Produk Anyaman Pandan", Jurnal Sains, Teknologi dan Industri, Vol. 11, No. 2, Hal. 175-184.
[5]. Hasan, Ali, (2009), Marketing, MedPress, Yogyakarta.
[6]. Hendria, Repiyanti, Eeng Ahman, Dewi P.N., (2014). "Pengaruh Program Direct Marketing Terhadap Keputusan Menggunakan Meeting Package Grand Hotel Lembang", Tourism and Hospitality Essentials Journal, Vol. 4, No. 1, Hal 705.
[7]. Hery, (2019), Manajemen Pemasaran, PT Grasindo, Jakarta.
[8]. Iryana. Risky Kawasati, (2018), "Teknik Pengumpulan Data Kualitatif".
[9]. Kurniawan, A. R, (2018), Dasar-Dasar Marketing, Penerbit Quadrant, Yogyakarta.
[10]. Nadiva, A. S. Z., (2017), "Aktivitas Penambang Batu Kapur (Saren) Di Desa Leran Kulon Kecamatan Palang Kabupaten Tuban", AntroUnairdotNet, Vol. VI, No. 1, Hal. 39.
[11]. Ningrum, A. O. C., (2015), Skripsi, Analisis Pengamen Jalanan Di Kota Surakarta, Universitas Muhammadiyah Surakarta, Sukoharjo.
[12]. Ningsih, E. R., (2013). Perilaku Konsumen : Pengembangan Konsep dan Praktek Pemasaran, Nora Media Enterprise, Kudus.
[13]. Phamendyta, A.A., K. Srikandi, Y.Fransisca, (2014). "Pengaruh Internet Marketing Terhadap Pembentukan Word Of Mouth Dan Efektivitas Iklan Dalam Meningkatkan Brand Awareness", Jurnal Administrasi Bisnis, Vol. 13, No.1.
[14]. Rahmat,R,M., (2012), Skripsi, Analisis Strategi Pemasaran pada PT. Koko Jaya Prima Makassar, Universitas Hasanuddin, Makassar.
[15]. Sumarwan, U. (2014). Perilaku Konsumen Teori dan Penerapannya Dalam Pemasaran, Ghalia Indonesia, Bogor.
[16]. Sunyoto, D. (2013). Perilaku Konsumen : Panduan Riset Sederhana Untuk Mengenali Konsumen, Center of Academic Publishing Service, Yogyakarta.
[17]. Wijayanti, Titik, (2017), Marketing Plan ! Dalam Bisnis, Edisi Ketiga, PT Elex Media Komputindo, Jakarta.